The “Aura-Farming” Phenomenon and Its Implications for Generation Alpha Children

Social media has recently been buzzing with the “aura-farming” trend parents showcasing their children excessively online for attention or social validation. While it may appear harmless or cute, this trend raises serious concerns about privacy, identity, and psychological development in early childhood.

Generation Alpha is growing up in a digital culture where exposure from birth seems normal. When personal photos and videos are widely shared, the boundaries between public and private life blur. This can create social pressure and affect how children perceive themselves later in life.

PGPAUD highlights the importance of digital ethics parenting the ability of parents to manage their children’s online presence responsibly. Before posting, parents should consider their child’s right to privacy and the long-term implications of digital exposure.

Instead of chasing likes and followers, parents can use social media as an educational tool sharing creative learning activities, parenting insights, or positive family moments without exploiting children.

Generation Alpha deserves to grow up in a digital space that is safe and empowering. With strong digital literacy among parents and educators, social media can become a platform for learning rather than a source of social stress.